Change - September 2020
Change can come by choice, but now more than ever, with unpredictability. Brown Rogers Therapy, with one progressive step after another, has adapted and thrived in our 16 year history. Embracing change, we have redefined our brand, starting with a new logo!
2004.
Our 2004 logo has carried us through 16 years of branding the excellent orthopedic care that physicians and our community have come to love and trust. Our entire approach at that time as a new clinic, came from a defined, structured place where the conveyance of professionalism along with the specialized orthopedic therapy we offered was most critical. We backed what we said with what we did. I will never forget telling a doctor about our "comprehensive approach" in those very early days of trying to gain traction. He said, "Yeah, everyone says that sort of thing." I asked him to send a patient and follow up to see if we held true to our "marketing" message. Sixteen years later we are still here and so are his referrals.
Let’s Get Creative.
Our new logo has circles, two asymmetrical, one almost perfect, yet all three completed by the name we stand by. Three versions of shapes and distinct colors that signify our inclusive philosophy, overlapping and representing the diversity of our clients' needs. Our professionals are able to meet each person on their journey. From front desk personnel to the treating therapist, Brown Rogers Physical Therapy steps into the circle, bringing wholeness to healing. With comprehensive evaluation, skilled manual therapy & exercises, and with focused education that comes from spending one-on-one time, we deepen our understanding of each individual. Whatever condition or dysfunction has interrupted a patient's world, we bridge and bring movement, strength, balance, and function.
Why Now?
(without mentioning THE “C” word)
Each week since March, we continually adjusted hours, treatment times, cleaning procedures, and check-in protocols to emphasize our high standards of safety and awareness of staff and patient needs. All business owners and leaders know adaptation is normal, to be unafraid and willing to problem solve the latest "fire". Receptivity rather than resistance ruled action these recent months, and a "start over" theme was happening everywhere we looked. Deciding we liked some of this change, and infused with flexibility and creativity, we were inspired to go beyond the safety updates. We felt the timing was right to reflect more of who we are now in a revitalized logo and website, giving our known name a new feel. Already offering an abundant list of sub-specialties, we decided to bring wellness services- private PT, & Massage Therapy to the Jefferson Clinic. During down time we updated our lobby and other spaces have been and now two warm, upscale rooms are dedicated to wellness!
It’s ALL ABOUT coming together.
This branding and logo are the window dressing to our story, one that is only told because of the people who have been part of the BR team, those who entrust us with their care, and the medical community who send us referrals. In honoring the points of convergence and divergence, we are connected to so many who have come and gone (and come back again)! We appreciate this interconnectedness with the depth and wisdom that comes from change, from loss and rebirth, and from all that has contributed to why we are here. We hold dear our core values with an open-minded, positive vision for the future, knowing that what each patient goes through with pain or limitation, is never the same. Brown Rogers Physical Therapy is here to help and to heal.
In gratitude for and with change,
Angelle Brown, OT, CHT Owner, Brown Rogers Physical Therapy & Wellness